Why should I implement BIMI?

Successful implementation of BIMI requires emails to be authenticated, reducing opportunities for brand spoofing. This helps prevent bad actors from using your brand to launch phishing attacks. Implementing BIMI highlights your commitment to email standards, aligns with industry compliance, and improves trustworthiness. Beyond security, BIMI can increase brand visibility via logo recognition and may enhance user engagement and open rates.

BIMI Record Checker

Q: How to create a BIMI record

Achieving BIMI compliance takes planning and effort. IT teams should follow a BIMI implementation guide. Start by publishing SPF, DKIM, and DMARC. Logos must meet specific graphical specifications for consistency across mailbox providers. A BIMI generator or checker can evaluate SPF, DKIM, DMARC, and BIMI records, verify the SVG image, and generate a mockup of how your logo will appear. A BIMI record checker confirms your DNS is properly configured, your valid BIMI record is in place, and your domain is ready for full BIMI requirements, including verifying logo eligibility for a Verified Mark Certificate (VMC).

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Brand Indicators for Message Identification (BIMI) is an emerging email specification that enables organizations to lock a brand-controlled logo to an email domain and have it appear on supporting email clients. BIMI adds an important element of trust for these logos and keeps brands in control.

As your brand’s legitimate email logo becomes more recognizable and trusted among your audiences, email engagement can increase, and the likelihood of email-borne attacks such as phishing or business email compromise (BEC) will decrease. The end goal is to increase the security and trust of an open, standards-based email ecosystem by building upon the adoption of DMARC on a global scale.

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DKIM Record Check

Check that your DKIM record is correctly implemented and establishes you as the authorized owner of your email sending domain.
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DMARC Record Check

Display your DMARC record and verify whether your organization is using external domains.
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Explore more details about BIMI records.

What is a BIMI record check?

Brand Indicators for Message Identification (BIMI) is an email standard that adds your brand logo to authenticated messages sent from your domain, displayed next to the messages within the mailbox. A BIMI record checker is a lookup tool that helps verify whether your valid BIMI record is correctly configured and visible via DNS TXT record.

Why is BIMI important?

BIMI provides trusted senders control over how their brand is represented in email inboxes and provides improved security. BIMI builds upon DMARC ensuring the highest level of protection to ensure only authenticated sources are sending email on behalf of your domain. Users can more easily identify messages that aren't from legitimate sources, reducing the risk of interaction with a phishing email.

How does BIMI work?

When mailbox providers receive an email and authenticate the message with DMARC, the provider also queries the DNS for the domain’s designated BIMI record. If verified, brands with valid BIMI records will then have their verified logo appear beside their emails in recipients’ inboxes.

In order for an organization to use BIMI, it must already have SPF or DKIM set up, as well as DMARC. While these specifications help protect a domain from unauthorized spoofing, they do not provide a visual clue to the recipient that the email sender has been authenticated. BIMI-compliant domains will demonstrate this authenticity with a cryptographically protected logo, enabling the average end-user to easily discern legitimate senders.

How to create a BIMI record

The journey to a BIMI-compliant brand, while well worth it, can take businesses some time and effort to complete. IT staff can refer to this BIMI implementation guide for instruction. Because the end goal is standardization, it mainly requires the domain owner to first publish an SPF, DKIM, and DMARC record. Logos must also meet certain graphical specifications to ensure consistency across mailbox providers.

The BIMI Generator will check the status of the domain’s SPF, DKIM, DMARC, and BIMI records, and even the SVG image. It will also generate a rough mockup of how the brand’s logo will appear in the inbox of a supporting mailbox provider.

A BIMI record checker or lookup tool can confirm that your DNS is properly configured, your valid BIMI record is in place, and that your domain is ready to meet full BIMI requirements. This verification also confirms your logo's eligibility for a verified mark certificate, a key part of complete BIMI implementation.