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    What is Brand Impersonation?

    A brand impersonation attack typically involves an email that seems to come from a trusted source, such as a colleague or a familiar organization. These attacks dupe end users into providing sensitive information and/or clicking on links that download malicious content. And, when an organization’s own brand is used in an attack, brand impersonation chips away (or, in some cases, destroys) customers’ trust.

    See beyond your perimeter. Defend your brand — and your customers — with Mimecast

    • Leverage Mimecast’s AI-based Brand Exploit Protect and DMARC Analyzer to monitor and respond to malicious brand impersonation attacks out in the web and through email.
    • Actively hunt for and rapidly take down impersonated websites, all day and all night.
    • Ensure every email sent to your customers, employees, or anyone else is authentic — 100% of the time.
    • Shut down loopholes exploited by cybercriminals to make the internet safer for your brand, your customers and your partners.

     

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    Every time your brand is impersonated, your reputation is threatened.

    Not safeguarding a brand’s online presence opens the door to brand impersonation attacks that can irreparably damage customers, employees and suppliers — and pose existential risks to the brand. Traditional security measures fail to proactively defend what’s outside your perimeter. Mimecast’s brand impersonation solutions help you detect and neutralize brand impersonation attacks that prey on your hard-earned brand equity — even out on the wild world wide web.

     

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    Automatically stop elusive threats you can’t see, 24/7/365.

    No one can stop a bad actor from registering a domain that clones your design and HTML, right down to the color scheme and logo. Impersonated sites constantly crop up and disappear, creating a moving target that’s nearly impossible to detect and neutralize with manual in-house services.

    Mimecast’s Brand Exploit Protect uses specialized algorithms that never stop scanning the entire web for suspicious activity. And when impersonated pages are found, Mimecast uses APIs to automatically notify ISPs and take down confirmed malicious impersonation attacks within hours — sometimes only minutes. This automation saves you time, energy and more than $1.14 million over doing it yourself (according to Frost & Sullivan).

     

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    You didn’t build your brand overnight. Don’t let it become bait.

    Every way your brand digitally engages with stakeholders is bait for a brand impersonation attack. It’s distressingly easy for cybercriminals to steal your brand’s trust and use it to trick innocent victims into engaging with malicious impersonated emails and websites that harvest credentials, drop malware, incite fraud or exfiltrate data.

    Customers expect digital interactions with the brands they trust to be safe. But brand impersonation is hard to detect. Attacks are elusive. Phishing sites come and go quickly, to skirt detection. Rapid takedown is vital but difficult — and costly — to achieve manually, if it can be done at all. And brands often don’t realize the extent of the problem until they start actively monitoring for it.

     

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    Find out who’s using your email domains. Stop email impersonation in its tracks.

    40% of consumers willingly click on email links from their favorite brands. But email has a tragic flaw: Without a rigorous email authentication strategy, anyone can spoof your brand’s domain to send malicious emails to your customers and partners. The DMARC email authentication protocol helps ensure that every email sent to your customers, employees, or anyone else, is authentic.

    But DMARC can’t simply be switched on without risking legitimate emails being seen as spam or rejected, hurting the email communications you rely on. Let Mimecast do the work with DMARC Analyzer. It takes the complexity out of devising a plan of attack to weed out phishers and ensure everyone gets the legitimate information they need, when they need it.

     

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    Get started with Brand Exploit Protect

    Get started with Brand Exploit Protect