Episode 7, Season 2 of Phishy Business: Your Online Brand Should Be Covered
This week we speak with Mike Sharman, the owner and co-founder of Retroviral Digital Communications and RetroActive Digital, and the author of the best-selling book, The Best Dick: A Candid Account of Building a $1m Business. We discuss the importance of brand reputation, what goes into building a strong brand and how organizations can maintain the trust of their customers.
In this episode we discuss:
- What it is about strong branding that makes people trust companies
- How emotional content gets people to click and share and how criminals can use this to their advantage
- Why security and marketing departments need to work closely together
- The current state of social media including fake news and how criminals leverage it