Alex Bender

Alex Bender

Senior Vice President of Global Marketing | |


Alex joined Mimecast in February 2016 as Senior Vice President of Global Marketing, overseeing corporate communications, digital, branding, field and channel marketing, product marketing and demand generation. With over 18 years’ experience in sales, product marketing, corporate and brand communications, Alex takes a cutting edge approach to integrated marketing programs. Prior to Mimecast, Alex was general manager of the RSA Conference, the leading industry event for information security professionals, implementing innovative ways to engage the information security and IT community. With his deep domain expertise in information security marketing and advertising, Alex is pivotal in developing the global marketing strategy and driving the expansion of cloud-based email security and data protection services.

Posts by Alex Bender

Brand Protection

It’s Marketing’s Job to Keep Brand-Loyal Customers Safe Online

Marketers' brand safety strategies should expand to embrace online brand impersonation in collaboration with corporate cybersecurity teams. Key Points: Online brand impersonation is rampant, and cybercriminals regularly trick brand-loyal customers i…

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Brand Protection

Überwachung kann helfen, Ihre Marke vor Search-Ad-Phishing zu schützen

Search-ad phishing is yet another cybercriminal activity that threatens brand safety – yet many marketers are still unaware. Editor's note: This is the second in a series of articles by marketing SVP Alex Bender about brand safety and brand pro…

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Brand Protection

Markensicherheit und IP-Verletzung in der digitalen Ära

Seit dem Aufstieg des digitalen Marketings haben kriminelle Hacker eine große und vielfältige Anzahl von Urheberrechten, Warenzeichen und geistigem Eigentum von Marken verletzt, was zu einem sprunghaften Anstieg des Bedarfs an einer Kultur des Markenschutzes geführt hat. Anmerkung der Redaktion: Dies ist der erste Teil einer Serie...

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