Einblicke zum Thema Cyber Resilience

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Brand Protection
It’s Marketing’s Job to Keep Brand-Loyal Customers Safe Online

Marketers' brand safety strategies should expand to embrace online brand impersonation in … Read More >

Marketers' brand safety strategies should expand to embrace online brand impersonation in collaboration with corporate cybersecurity teams. Key Points: Online brand impersonation is rampant, and cybercriminals regularly trick brand-loyal customers into falling for scams, revealing sensitive informa… Read More >

Alex Bender

by Alex Bender

Senior Vice President of Global Marketing

Posted Oct 07, 2020

Brand Protection
Monitoring Can Help Keep Your Brand Safe From Search-Ad…

Search-ad phishing is yet anot… Read More >

Search-ad phishing is yet another cybercriminal activity that threatens brand safety – yet many marketers are stil… Read More >

Alex Bender

by Alex Bender

Senior Vice President of Global Marketing

Posted Sep 28, 2020

Brand Protection
BIMI May Boost Brand Safety—and Email Open Rates

Emerging standard specification ties brand logos to legitimate domains. It could increase … Read More >

Emerging standard specification ties brand logos to legitimate domains. It could increase trust in email and help people avoid phishing scams. Key Points: BIMI is an emerging email specification that appears to be making progress, with Google recently announcing a Gmail trial. It enables brands to … Read More >

Debra Donston-Miller

by Debra Donston-Miller

Mitwirkender Verfasser

Posted Sep 11, 2020

Brand Protection
Brand Safety and IP Infringement in the Digital Era

Since the rise of digital mark… Read More >

Since the rise of digital marketing, criminal hackers have infringed a large and diverse number of brands’ copyrig… Read More >

Alex Bender

by Alex Bender

Senior Vice President of Global Marketing

Posted Sep 08, 2020

Brand Protection
Getting to p=Reject, Mimecast’s Internal DMARC Project: Part 2

A DMARC project goes well beyond just DNS administration; team structure and proper owned … Read More >

A DMARC project goes well beyond just DNS administration; team structure and proper owned domain discovery, categorization, and prioritization will ensure a smooth journey to p=Reject. In my first blog on Mimecast’s internal DMARC project, I laid the groundwork for why we chose to embark on th… Read More >

Matthew Gardiner

von Matthew Gardiner

Principal Security Strategist

Posted Aug 20, 2020

Brand Protection
Brand Impersonation: It Happens to Security Vendors, To…

Credential theft and revenue l… Read More >

Credential theft and revenue loss are cybercriminals’ goals when it comes to online brand spoofing, but a side eff… Read More >

Renatta Siewert

von Renatta Siewert

Senior Security Writer

Posted Aug 17, 2020

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Brand Protection

How Your Brand May Be Exploited Without Your Knowledge

Organizations may not be aware of all the ways that bad actors are impersonating their brand online, even though those online exploitation attacks can defraud an organization’s customers and tarnish its brand. Key Points: Cybercriminals can ex…

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Brand Protection

Getting to p=Reject, Mimecast’s Internal DMARC Project: Part 1

Creating a DMARC record and setting it to p=Reject would seem to be very easy. It can be – but there are several considerations, such as learning who your “good email spoofers” are and how to keep their delivery high, while stopping…

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Brand Protection

On Your DMARC: Protecting MS 365 Email Users from Phishing Scams

DMARC is a very effective way to protect Microsoft 365 users from phishing and other email-based scams. However, the protocol can be difficult to implement; third-party tools can help. Key Points: Email is easy to spoof and MS 365’s enormous c…

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Security, Email Security, Brand Protection

Using AI to Fight Domain Spoofing for Online Brand Protection

As long as it’s easy for bad actors to spoof brand domains and create fake websites, they’ll keep doing it. But AI-based online brand protection tools can help fight brand exploitation outside the perimeter. Key Points: Domain spoofing i…

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