Prevent increasingly rampant brand exploitation

Brand Protection Software

Protect your organization’s identity, reputation, and stakeholders from digital impersonation, phishing, and brand abuse.

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Why brand protection matters for your business

Cybercriminals use counterfeit websites, lookalike domains, and phishing campaigns to deceive your customers while hiding behind your name. Organizations lose an estimated 5–7% of annual revenue to fraud, and 75% of consumers would cut ties with a brand after a security incident, even when the brand was the victim.

The Problem

Bad actors clone websites, register lookalike domains, and launch phishing campaigns using AI as a force multiplier — every day without protection puts your customers, domain, and brand at risk.

Our Solution

Mimecast Brand Exploit Protect and DMARC Analyzer monitor the web, detect impersonation in real time, and resolve fraudulent domains in an average of six hours.

The Impact

Organizations using Mimecast brand protection reduce phishing exposure, prevent customer fraud, and maintain brand equity, all without adding operational burden to security teams.

Why Mimecast

Mimecast delivers multi-layered brand protection beyond the corporate perimeter, using AI to find and neutralize threats before they reach your customers.

External threat exposure management

Conducts trillions of web scans to catch typosquatting and lookalike domains before they can be weaponized.

Website cloning detection

A dormant tracker embedded in your website activates the moment your HTML or logos are copied to an unauthorized site.

Rapid takedown capability

Once a malicious site is confirmed, Mimecast accelerates takedown and simultaneously blocks threats across email and web security.

DMARC Analyzer

Helps organizations move from DMARC monitoring to full enforcement, making it harder for attackers to impersonate your domain.

OUR APPROACH

The consequences of unchecked brand abuse

Financial impact

Fake sites intercept customers, inflate paid search costs, and divert revenue — counterfeit goods alone cost the global economy over $500 billion annually.

Reputational Damage

When customers are defrauded by impersonators, they blame the original brand — damaging trust and brand equity.

Legal & compliance risk

Unmonitored trademark abuse weakens IP protections and can trigger regulatory fines and civil liability.

Direct benefits and business outcomes

Protect revenue streams

Rapid detection and takedown of counterfeit sites keeps customers transacting with the real you, not a fraudulent copy.

Preserve customer trust

Stopping fraud before it reaches customers maintains loyalty and prevents churn tied to security incidents.

Strengthen brand equity

Eliminate impersonators, enforce domain integrity, and maintain a trusted digital presence across web, email, and social channels.

Reduce security team burden

Threats detected externally are automatically blocked across Mimecast's email and web security stack, managed from a single console.

Trusted by over 42k customers

Don’t take our word for it - Mimecast has protected organizations’ communications, people, and data since 2003.

What is brand protection software and what does Mimecast protect against?

Mimecast Brand Exploit Protect defends against external misuse of your organization’s identity, including lookalike domains, cloned websites, email spoofing, and phishing campaigns that impersonate your brand to target employees, customers, and partners.

How does Mimecast detect lookalike or typosquatting domains?

Brand Exploit Protect uses AI and machine learning to conduct trillions of targeted scans, continuously monitoring for newly registered domains that closely resemble your brand. When a suspicious domain is found, it is analyzed for intent and flagged for takedown or blocking.

How quickly can Mimecast remove a fraudulent website?

Mimecast averages a four-hour resolution time for fraudulent domain takedowns. Identified threats are also immediately blocked across email and web security services, providing protection during the takedown process.

What is DMARC and why does it matter for brand protection?

DMARC (Domain-based Message Authentication, Reporting, and Conformance) prevents unauthorized parties from sending emails using your domain. Mimecast’s DMARC Analyzer helps organizations move from monitoring mode to a full reject policy, blocking spoofed emails before they reach recipients.

How does brand protection integrate with Mimecast’s broader security platform?

Brand Exploit Protect connects directly to Mimecast’s email security stack. Threats detected externally are immediately blocked across both channels. Security teams manage everything from a single console, with pre-click and post-click analysis providing defense-in-depth against brand-related phishing.

Can Mimecast help protect our customers, not just our employees?

Yes. A core goal of Mimecast brand protection is stopping attackers from using your brand to compromise people outside your organization. By detecting and taking down fake sites and phishing campaigns before they reach your customers or partners, Mimecast extends your security posture beyond the corporate perimeter.

Brand Protection Software