Mimecast Supports Channel Expansion with Strategic Hires
Marcella Mazzucca, Sean Broderick Bring Extensive Experience in SaaS, Channel Building to Booming Cloud-Based Email Management Company
WALTHAM, Mass - Mimecast®, the leading supplier of cloud-based email archiving, continuity and security for Microsoft Exchange and Office 365, announces two strategic hires designed to support its planned channel expansion. These hires mark Mimecast’s commitment to investing in the channel, and reflect the continuous and significant growth that the Company has achieved this year.
Marcella Mazzucca joins as vice president, strategic alliances, and will drive the vision and execution of Mimecast’s global channel strategy. Ms. Mazzucca has deep experience in technology marketing, which includes roles in companies such as Webroot and Microsoft, and will apply her knowledge of global alliances to Mimecast’s growth plan.
Mimecast has also hired Sean Broderick as director of business development and channels for North America, and charged him with growing the North American partner base. Mr. Broderick previously held partnership development roles at Iron Mountain and Autonomy, and brings extensive knowledge of the market to this role. With these additions, Mimecast is putting additional resources toward the channel in order to grow its own business and that of its partners. The Company will also add significant headcount in the next six months, to enhance its capacity for channel growth.
“Cloud-based business models are evolvoing, and we are in a unique position to provide unprecedented value to our customers via the channel” said Peter Bauer, CEO of Mimecast. “With this in mind, we’re taking measured steps toward becoming a channel-centric company. The first phase is to hire incredible talent with spot-on experience to take our channel strategy to the next level—and that’s what we have in Marcella and Sean. We’re bringing some very interesting things to bear in the first quarter of 2012, and these experts are instrumental in making them happen.”
A cohesive, global channel strategy will benefit both Mimecast and its partners.
“There has been a lot of consolidation in the security, archiving and continuity sectors, and that has negatively impacted partners of consolidated companies,” said Ms. Mazzucca. “With this in mind, Mimecast is taking a very thoughtful and strategic approach to its renewed channel program. By having a global hub for all channel activities, we can ensure that our partners, their customers and their brands are serviced equally and consistently, which means more efficient operations and, ultimately, more satisfaction and positive results for all players.”
This consolidation has impacted North America in particular. Mimecast is seeking to grow its North American channel tenfold within the next 24 months, and this will be accomplished not only through a new program, but by upholding the Company’s philosophy.
“Mimecast has helped us deliver highly secure, cloud-based solutions and significantly reduce the risk and costs associated with data migrations,” said Craig Sandman, Sr. Director of Strategic Alliances at NaviSite. “Our relationship with Mimecast – and its continued channel investment – has helped us deliver unique, innovative value to our customers.”
“Mimecast is working toward a true channel culture, where sales, marketing and even the back office are channel centric,” said Mr. Broderick. “SaaS partnerships offer high margins, and we plan to augment that by facilitating a high level of customer service and loyalty. The bottom line is: the cloud model is a profitable one, and we want to continue to drive our own growth while sharing the wealth with our trusted partners.”
For more information on Mimecast’s Unified Email Management please visit http://www.mimecast.com/What-we-offer/Unified-Email-Management/.
Mimecast delivers cloud-based email management for Microsoft Exchange, including email archiving, continuity and security. By unifying disparate and fragmented email environments into one holistic solution that is always available from the cloud, Mimecast minimizes risk and reduces cost and complexity, while providing total end-to-end control of email. Founded in the United Kingdom in 2003, Mimecast serves approximately 4,000 customers worldwide and has offices in Europe, North America, Africa and the Channel Islands
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