Protect your Brand
One cyberattack is enough to lose consumer trust
Trust is a cornerstone of any successful business. However, the fact remains that every brand is built on trust, but once it’s broken, a loss of custom almost certainly follows. A new global consumer Brand Trust survey aims to raise awareness of the need to secure brand safety and put CMOs and CISOs on the front foot with consumer data.
Complete the form and get access to these key findings from our report:
- Most consumers (61%) would lose trust in their favourite brand if they disclosed personal information on spoofed websites or if their money was stolen via phishing.
- Refusing to compensate customers who were victims of a cyberattack and not taking responsibility for cyberattacks leveraging their brand are the two biggest factors when it comes to loss of reputation.