Alex joined Mimecast in February 2016 as Senior Vice President of Global Marketing, overseeing corporate communications, digital, branding, field and channel marketing, product marketing and demand generation. With over 18 years’ experience in sales, product marketing, corporate and brand communications, Alex takes a cutting edge approach to integrated marketing programs. Prior to Mimecast, Alex was general manager of the RSA Conference, the leading industry event for information security professionals, implementing innovative ways to engage the information security and IT community. With his deep domain expertise in information security marketing and advertising, Alex is pivotal in developing the global marketing strategy and driving the expansion of cloud-based email security and data protection services.
Marketers' brand safety strategies should expand to embrace online brand impersonation in collaboration with corporate cybersecurity teams. Key Points: Online brand impersonation is rampant, and cybercriminals regularly trick brand-loyal customers i…
Meer informatie
Search-ad phishing is yet another cybercriminal activity that threatens brand safety – yet many marketers are still unaware. Editor's note: This is the second in a series of articles by marketing SVP Alex Bender about brand safety and brand pro…
Meer informatie
Since the rise of digital marketing, criminal hackers have infringed a large and diverse number of brands’ copyrights, trademarks and IP, creating a skyrocketing need for a culture of brand protection. Editor's note: This is the first in a seri…
Meer informatie
