The hot topic this week in London at IP EXPO Europe 2014 will not be Big Data. Twelve months seems a short time, but a lot has happened since IP EXPO 2013.

As we mentioned on this blog last month, the landscape has shifted fundamentally. Real jobs, real responsibility and scrutinized budgets are now associated with data, and the business intelligence organizations require from it.

The excitement of the last few years has been replaced with a pragmatic planning phase which includes less magical but more useful areas such as: organizational structure, training and infrastructure architecture. It's a natural evolution for any burgeoning technology and, like other cloud vendors, we're looking forward to the next few years where businesses invest more heavily in archiving, categorizing and exploiting their data.

But aside from a new era of pragmatism, what do we predict will be a reoccurring conversation at this year’s IP EXPO? Actually, we believe the strong trend this year will be one that has been around for a while - 'Cloud Migration'.

There are still a huge number of organizations that are about to or are in the middle of moving their data to the cloud with all the opportunities and challenges that brings. This is why I’ll be presenting ‘The future of Enterprise Information Archiving’ on Wednesday the 8th and Thursday the 9th of October at 2:20 – 2:50pm in the Backup & Recovery Theatre – I’ll hopefully see you there.

We've also produced some short video trailers of the presentation - the first one is embedded below this post and titled 'The Real Cost of Staying On-premises' which looks at the economic impact of keeping your email archive on-premises.

If you'd like to find out more, do drop in to see us (Stand H10) and we’d be glad to talk about how we can help you plan the migration of your information archive to the cloud.

Want more great articles like this?Subscribe to our blog.

Get all the latest news, tips and articles delivered right to your inbox