The State of Brand Protection Report

Mimecast’s first annual State of Brand Protection Report revealed that brand impersonation attacks increased by 170% between February 2019 and February 2020. The primary targets? Everyone. Organizations of all shapes and sizes were targeted by cybercriminals seeking to exploit customer trust.

It takes years to build a brand. Use this report as a guide to preventing attackers from destroying yours in an instant. You’ll learn:

  • The top eight tactics cybercriminals use to exploit your brand
  • The measurable impact that impersonation has on brand trust
  • Five key strategies for protecting your brand

  • Download the report and start building your brand protection strategy today.

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    A year like no other - record high of brand
    impersonation attacks throughout 2020


    The Increase in brand impersonations

    Brand impersonations detected by Mimecast rose to 39.2 million in February 2021 from 14.5 million in February 2019, 2.7x higher.


    The Increase in monthly clicks on dangerous links

    Over the course of 2020, the monthly clicks on malicious URLs rose by 84.5%.


    Companies making use of DMARC

    26% use the DMARC email authentication protocol to stop bad actors from delivering harmful emails, and 59% are either planning to start or are in the process of rolling out a strategy

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