Mimecast’s first annual State of Brand Protection Report revealed that brand impersonation attacks increased by 170% between February 2019 and February 2020. The primary targets? Everyone. Organizations of all shapes and sizes were targeted by cybercriminals seeking to exploit customer trust.

It takes years to build a brand. Use this report as a guide to preventing attackers from destroying yours in an instant. You’ll learn:

The top eight tactics cybercriminals use to exploit your brand

The measurable impact that impersonation has on brand trust

Five key strategies for protecting your brand

Download the report and start building your brand protection strategy today.

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A year like no other - record high of brand
impersonation attacks throughout 2020

170%

The Increase in brand impersonations

Brand impersonations detected by Mimecast rose to 39.2 million in February 2021 from 14.5 million in February 2019, 2.7x higher.

84.5%

The Increase in monthly clicks on dangerous links

Over the course of 2020, the monthly clicks on malicious URLs rose by 84.5%.

85%

Companies making use of DMARC

26% use the DMARC email authentication protocol to stop bad actors from delivering harmful emails, and 59% are either planning to start or are in the process of rolling out a strategy

Testimonials

In one month, we saw about 300,000 abusive emails were sent out pretending to be our brand. Some pretended to be part of our procurement process to either defraud us or someone else in our procurement chain. We’ve even had members of the public say they’ve been offered a job with our company, but it turns out the fake job offers are money mules, part of criminal money laundering campaigns.
If you have brand protection by way of trademark or copyright, you must consider online brand protection as part of the same strategy.

The State of Brand Protection Report