Mimecast Awarded 5-Star Rating by CRN. Why the U.S. Channel Program is Having a Standout Year
Mimecast has been awarded 5-Star Rating in CRN’s 2014 Partner Program Guide for the second consecutive year.
This annual guide recognizes the best channel partner programs in the market based on features including partner profitability, marketing programs, and partner training, education and support. You may be wondering: What has landed Mimecast on this list for two years in a row? We are experiencing rapid growth and success in the U.S. channel market for a number of reasons. First and foremost, we provide our partners with a platform to grow their business. Period. Not to mention, there have been many benefits to being in the cloud space.
The Mimecast solution provides real-life comprehensive value to our partners’ customers, and a platform for them to build services practices around – such as high availability from human generated data, email environments and security suites. Second, our model sets us apart. We are a 100 percent channel-focused organization and we reward partners for their investment in Mimecast. Reward takes many forms, such as lead generation from Mimecast and industry-leading margins for partner-generated opportunities. We also reward our partners with deal protection for the life of the customer – this is a key benefit when it comes to subscription services.
These features are the cornerstones on which we have built the Mimecast U.S. channel program over the past two years. The next step for us is to develop a set of certifications that allow our partners to take advantage of the professional services that Mimecast can provide. This means we will begin to finalize different tiers of certifications that will open up a new level of engagement with Mimecast, as well as business value (margins!). Another area of focus for us – and area of opportunity for partners – is growing our MSP partner base. We recently announced a series of tools and capabilities that allow our MSP partners to seamlessly manage their environment.
The 2014 Partner Program Guide is featured on CRN.com and the 5-Star Partners listing will be highlighted in the April issue of CRN.