IP EXPO 2013: Big Data Opportunity Becoming Clearer

The hot topic this week at IP EXPO will be Big Data. It’s an opportunity which excites our industry because it promises significant benefits – more accessible relevant data, saving users time and making them more productive.

The main problem is of course the ‘big’ part of the concept. Businesses of all sizes have increasingly large repositories of data, but no vision or strategy for how best to exploit their data beyond basic eDiscovery.

Mimecast, like other progressive technology companies, puts these problems at the top of our agenda. Of course categorized information that shares key words, authors, time and geo-location stamps can be recognized as ‘connected’. But for it to be relevant to a user, the information has to be presented at the right time, in the right way and it must be interactive.

That’s what I predict will be a reoccurring conversation at this year’s IP EXPO – how businesses can unpick the opportunity that all this data represents and translate it into a personal context. I’ll be covering some of the possible answers in my presentation ‘The future of Enterprise Information Archiving; why your existing archiving strategy is dead’ on Wednesday 16th and Thursday 17th 12:30 – 13:00pm in the Storage Theatre. So hopefully see you there.

Also, if you haven’t yet, you can still register for IP EXPO here up until 19:00 on Tuesday 15th October. Do drop in to see us (Stand E32) and we’d be glad to talk about how we can help you plan to make the most of your businesses data!