Email branding made simple
Email marketing can ensure every email communication is branded with your corporate message. However its wide-spread adoption is held back by a number of very real concerns:
- IT implementation complexities that can negate any real marketing benefits
- a lack of flexibility and centralised control of lists for both assignment and exclusion
- the absence of best practice HTML email standards
- difficulties in understanding the response to numerous tactical messages within a single email
- delivering and bounce-back issues
- timing communications to fit the marketing schedule without hijacking corporate email delivery
Mimecast's Marketing Advantage provides a rich solution which enhances normal business operations. Email branding and marketing is made easy for marketing professionals by enabling:
- central control over the branding and appearance of every day business emails
- discreetly piggy-back targeted messages inside ordinary business emails
- generate more business from existing clients
- powerful reporting, measurement and analytics
What Next?
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"Mimecast has enabled us to send targeted and focused messages which increase brand awareness and we anticipate it in turn increasing customer retention through more effective and continuous communications."Linda Kusel